MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
Calvados is suffering counterfeiting as well now with a 7% growth/year. Fake or want-to-be brands are copying or just simply alluding to Calvados to gain consumer attention but this is not fair and fraud really.
Since the 1990 Calvados has enjoyed growth thanks to export in about 100 countries. It might not be the mainstrean spirit but the little protected appellation in Normandy is getting attention all across the world.
No wonder as Calvados is delicious and unequalled!