MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
The Scotch Malt Whisky Society (SMWS) more known for their scotch whisky selection and single cask scotch whiskies is now introducing a few Single Cask Cognacs. This is not the first time as they had one Single Cask Cognac in late 2015.
In addition, they are working with Michelle Brachet who has recently joined the world of cognac after working on a documentary assignment about cognac in 2014 which got her started thinking about cognac, and her interests grew further since.
SMWS is rather influential in the scotch whisky category. Let’s hope that their venture in creating other single cask selections and in particular cognac will get whisky drinkers to become interested in cognac.