MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
Whisky auctions are facsinating as you can see so much dynamism and enthusiasm, with growing demand for the US and Asia.
Any question as to whether the recent increases in the rare whisky market would begin to plateau can be dismissed.
The Spirits Business reports:
“…Collectors bought 21,617 bottles of Scotch malt whisky at UK auctions in April, May and June this year, compared to 12,638 in the same period in 2016 – an increase of 71%…
…In total, $8.10m was spent on rare whisky at auction compared to $3.67m in the same period in 2016 – an increase of 121%.
…The growing popularity of online auctions, combined with recent moves by traditional rare whisky retailers to set up their own auction sites, continues to drive demand. By joining the secondary market sector, these ‘bricks n mortar’ retailers have finally realised that they can’t afford to lose rare whisky customers to the auction market…”
Source: The Spirits Business